Pierre El Daher

As chairman and CEO of the Lebanese Boradcasting Corporation International (LBCI), Pierre El Daher continues to bring Arab audiences the best in Television, while also dedicating his efforts to research in the media field, education, health and more.

Pierre El Daher is an active member in the Advisory Board of The Mohammed Bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD).

From right to Left: Ms. Lina Matta, Sh. Pierre El Daher, Dr. Carol Moufarrej, Dean Ali Jaber, Dr. Elizabeth Daley, Mr. Osman Sultan, Mr. Sam Barnett, Mr. Philip Seib

MBRSC Advisory Board Meeting

The Mohammed Bin Rashid School for Communication

(MBRSC) at the American University in Dubai (AUD) met for the first time with its newly appointed Advisory Board Members on May 15, 2011 at AUD campus, coinciding with AUD’s fourteenth Commencement Exercises, where the School was graduating its first batch of students.

The MBRSC Advisory Board consists of prominent professionals, with the main role of advising the School's administration on matters relevant to the Communication and Information Studies program, and assisting the School in formulating and implementing its strategic priorities. The Board members also play an important role in setting program standards and providing feedback on MBRSC alumni positions in the market.

Moreover, the Advisory Board is an integral component of the School's linkage to the media community. The members are:

Mr. AbdulHamid Juma, Chairman, Dubai International Film Festival
Dr. Bouthaina Shaaban, Minister, Political and Media Advisor at the Presidency, Syria
Mr. Dawood Al Sheryan, General Manager, MBC Group
Dr. Elizabeth M. Daley, Deanof School of Cinematic Arts, USC
Ms. Lina Matta, Media Consultant, Brown Hats Production, NY
Mr. Osman Sultan, CEO, du
Dr. Philip Seib, Director, Center on Public Diplomacy, USC
Sh. Pierre El Daher, CEO, LBC Group
Sh. Walid Al Ibrahim, Chairman, MBC Group

Mr. Ali Jaber, Dean of the Mohammed Bin Rashid School for Communication at AUD highlighted the fact that the School was keen on preparing its students to become expert media professionals for the region. He said: "This is why the school has adopted the unique approach of offering both Arabic and English tracks in its two majors, Journalism and Digital Production and Storytelling. At the same time, the MBRSC curriculum has been written in consultancy with the pioneers in this field, the Annenberg School of Communication and the School of Cinematic Arts at the University of Southern California."

Mr. Jaber then thanked the Advisory Board Members “for taking part in our first Advisory Board, and I am confident that their experience and knowledge will put the School in a leading position in the media industry.”

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